Travis Kelce takes to social media to send a rare message

Kansas City Chiefs tight end Travis Kelce took to social media to send a message to his brother, Jason.

In a Garage Beer ad, Jason transforms into a martial arts student, complete with dojo-style training, comedic discipline, and a mission to rise through the ranks.

The video plays up Jason’s rugged, everyman charm as he journeys through a parody of kung fu mastery-ultimately earning his place at the top. The ad concludes with Jason clutching a cold can of Garage Beer, his version of a black belt.  “Feeling some final boss energy,” Travis posted Friday.

The viral video captured the internet’s attention, and Travis couldn’t resist weighing in. Despite being a future Hall of Famer and Super Bowl champion himself, Travis acknowledged Jason’s star turn in the most modern way possible: with a meme-worthy, boss-level seal of approval.

The Kelces go from gridiron to business grid

It’s not just fun and games for the Kelce brothers. Since purchasing Garage Beer together in June 2024, the former University of Cincinnati teammates have helped turn the brand into one of the fastest-growing light beers in the country.

The beer has strong roots in Cincinnati, which explains why the Kelces-both college legends in the city-wanted to plant deeper business roots there.

This isn’t their only off-field project drawing buzz. Jason and Travis also co-host the widely popular podcast New Heights, which has become appointment listening for football fans and pop culture lovers alike. The podcast provides a mix of insider football commentary, candid family stories, and often-hilarious brotherly banter.

Since the NFL offseason began, they’ve been doubling down on their podcast content-and clearly, their marketing efforts.